Search Engine Optimization (SEO) for Schools and Universities
With 80% of web traffic originating from search engines, it’s clear that bringing their site up to the top rank must be a top priority for schools. Sentio Education helps schools to be found before their competitors by prospective students.
Why Schools and Universities Need Search Engine Optimization (SEO)?
SEO stands for Search Engine Optimization, and it is basically how easy it is for someone to find you on the internet. The average end user, according to Forbes, spends about 30 seconds looking for what they need. SEO is what makes your page appear for an end user to be able to find you as well as to satisfy his or her query. One thing that is important to realize is that there are many rules that apply to SEO that are different from the way that it worked in the past. While you might think you have mastered the latest set of analytics, it is important to see that they are reworked as well as changed around every 6 months by companies like Google.
That level of change means that it is critical to have a plan in place to allow you to be able to always stay at the top of the list when it comes the search engines. The average prospective student is not going to scroll through page after page to find you and that means that you need to appear on the first page or two in a search. Seeking to get to the first or second page of Google is critical for the success of a school and the success of your results. If you meet and partner with a specialist, he or she will show you the keywords that are currently trending and that are going to bring you a positive result. Sit down with a professional and look at an analysis of where you are and where you could go with a little but of assistance from a professional SEO team.
Ready to take your School’s Search Engine Optimization (SEO) to the next level?
Fill the form below to schedule a quick conversation with one of our SEO experts about your needs and we will be back to you shortly with a quick proposal.